No. Some customers I work with monthly payment, parcel out payment, or even 100% payment at the time of the delivery, but the best thing is to not jump stages. This way the customer gets to know what I do, and I can get to know your company more securely.

And we have a winner! This question is asked a lot. Look, this line of work is not the same thing as to choose a cake on display at a bakery shop. What I do is a “building” process. Before anything, I will understand really well what you need and what you want (yes, these are two different things), just then I will start drafting. I might not hit the mark at first, it happens, and the customer has every right to say they did not like it (enter the adjustments). If we talk and reach a common ground, I will explain everything that needs to be explained, but I will never impose the customer to approve a project they did not like – the company is theirs after all.

It varies according to each project. Usually, I stablish four adjustments, because if after the fourth adjustment I still did not reach the customer’s expectations, then I probably will not be able to help anymore. After 13 years, that happened once, though. In general, only two major changes are needed, and the rest is completed by only a few minor adjustments.

It also varies a lot, because it all depends on the complexity of the project. For example: “I want a simple banner and the idea is ready!” Was the image already handled? Was the text revised? Do you need adjustments to a lot of text to only a few images, or a lot of images to small texts? Will it be printed? Digital? Are there other projects in my agenda? Every design is singular; first, I will analyze everything that needs to be done, then I will give the customer a deadline.